When I left my management position, I went freelance to show companies what is possible in business communication and how it can work for them.

I've been in B2B my entire professional life.

I've worked in finance, sales, and, finally, marketing. The stories that take place in industrial halls have captivated me. In one of the halls, I realized that B2B is a kind of Cinderella issue of Czech business. It's an industry where it's not customary to brag. Yet in front of the hall, for example, sakura trees are planted, plastic balls make a car part, and a company whose name doesn't mean anything to most of us is easily one of the top 3 in the world! In short, there is a big story under the surface of the ordinary.

It is a field that deserves the best in terms of texts.

Having worked through smaller firms and giants like P3, CBRE, and Aimtec, I understand the specifics of business-to-business communication. For example, marketing is not always a priority. At the same time, I mentor copywriters, which I would welcome far more in B2B, and teach them both quality and the specifics of the industry. And because anyone can create content these days, I also put together workshops where we focus on how to get rid of the fear of writing or where to find inspiration.

My goal is to leave behind truthful and proud brands.

I can discover and describe your uniqueness, sometimes with a tiny detail like adding a word to a sentence you've been puzzling over for months, and other times by talking about what your ordinary project looks like that isn't so ordinary.

Whether you need someone to handle the entire content marketing or jump in quickly to help with the subparts (website, articles, networking), with me, you can be sure I'll set everything up and follow through reliably.