"We have been working with Zdeňka at DODO for half a year now, and I can confidently say that her work is vital to us. Her ability to understand B2B needs and express them in texts is exceptional. Zdeňka has built on our communication manual perfectly, and I appreciate her finding key insights that resonate with our target audience.

From a managerial perspective, I value that the texts are delivered on time, as agreed, and we appreciate the critical little things in the planning process, such as her letting us know if she is absent from work.

Zdeňka is a professional copywriter, and since content marketing is a core part of our marketing communications, working with Zdeňka helps us to move our brand forward in all the goals we set out."

What I create for DODO (in CZ): Case studies, articles, market research summary and web texts.

"I have always enjoyed working with Zdeňka. She can create great content from “you know, it was a standard project” type of information.

We also came up with many ideas (e.g., a podcast), and here I appreciated her ability to translate my initial enthusiasm into a final product."

For Aimtec, I was responsible for the external comms from 2018 to 2020, including communication strategy, media cooperation of campaign for new product launch.

"Zdeňka was a dream mentor: no patronizing and dogma, just openness, constructiveness, and a superhuman approach. I always felt like our sessions were more like discussions. Those and preparing tailored to where you want to move. Plus, she has a vast overlap beyond copywriting in all marketing.

Speaking for myself, her feedback gave me a huge confidence boost, which I needed then. ❤️"

"What highlights about the cooperation is that you were able to quickly and effectively study a new topic that is technical and has not been mentioned anywhere in the Czech Republic yet.

In addition to the texts for the website, I appreciate the advice and comments on the UX design based on your experience with other websites you have seen/co-created."

What I wrote for KnowIT: their web texts (CZ).

„Stát se podnikatelem je nesmírně obtížné a Zdeňka nám to umožňuje. Je to právě ona, kdo nám pomáhá definovat fungující strategii marketingové komunikace. Je praktická při vytváření sdělení. Je pečlivá a vysoce organizovaná, což nám umožňuje testovat nápady a zároveň nás udržuje v souladu s dlouhodobými cíli.

Zdenka je vším, co jsme si vysnili mít v našem týmu: strategická, pragmatická a spolehlivá.“

Pro Saleshero vzniklo: Vše od strategie přes web po dennodenní komunikaci.

"I would like to thank you, Zdenka, for how you approached this. You captured exactly what I have in my head and what makes sense.

It has life and energy and is not elementary. It's simply original."

What I created: Web texts

"Thanks to Zdeňka, we have launched a new website and are continuing with other projects.

I asked Zdeňka for texts for the new website, including metadata for SEO. I knew from the beginning that it would not be easy. It was a technical topic with much material and supporting documents in English, but she managed it perfectly. We made a six-month plan, which we fulfilled in the letter, and we finished the project on time. Zdenka's communication about work capacities, submitting the work on time, and meeting the deadlines contributed to this. I also appreciated the overlap in SEO, helping with CTAs and site structures.

Thank you for your kind cooperation, and I look forward to future projects that will bring our products and services to our customers in their native language."

What I did for Swagelok: Localization of their website from Englich to Czech.

"It is not easy to express the service offering in customer data platforms concisely, clearly, and engagingly. We're talking to C-level executives, and the needs of executives are complex enough on their own. B2B copywriting is a challenging discipline.

Zdeňka helped us a lot with orientation, structure, flow, and narrative so that the texts she eventually produced made sense and remained as simple to understand as possible. I'm glad that we were able to create the texts and content for the new ePace website with Zdeňka.

Zdeňka's professionalism, flexibility, and willingness to understand the complex context of our business was a great added value alongside her sensitive work with text."

What we created: New website